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Zara: Fast fashion legend For domestic Clothing Enterprises, from design concept to the shelves only 10-15 days, inventory turnover to 12 times per year, each year more than 12,000 kinds of products to customers, 15% of the margin, this set of data may sound like just days side Night Tan. However, those in Spain, Zara has become a reality. 1975, the apprentice's AmancioOrtegaGaona remote town in northern Spain called Zara opened Arteixo small Clothing Shop, now, past the little-known Zara has grown into a leading global fashion brand. Zara because of its "affordable fast fashion", by "Business Review" as "the garment industry, Dell"; Harvard Business School, said Zara as "the most worthy of the brand in Europe"; such world-renowned Wharton School of Business College will be Zara as "a model of future manufacturing." So-called "affordable fast fashion", including the meaning of the following three aspects: Affordable: the price much lower than the same degree of fashion fashion brand. In addition to the store twice a year outside sales, Zara almost without any Advertisement , Saving the cost of parts to help customers; Fast: through strong vertical integration of supply chain and integration IT System to achieve rapid response to market; Fashion: Zara's design process is very concerned about the customers and the latest trends. Yield on the season past lives through control and deferred ensure always followed the latest fashion. Strategy to achieve rapid fashion, Zara has adopted a set of operational strategies: Product organization and design: Zara's product development strategy is rapid imitation, by the very fashionable around the world smell of buyers, Zara quickly capture trends and pop elements, and delivered to the headquarters; from design experts, market analysis composed of experts and buyers, the headquarters of the professional development team to discuss clothing style, color, Fabric , Price, and quickly reach a consensus. Zara nearly 40,000 a year designing new products, choose from 12,000 ~ 20,000 models on the market.,There is an appropriate fashion for different age groups. Our style preferences change as we move on to the next phase, and we encounter problems in how to choose a dress appropriate to our age.
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